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We stock La Riché Directions Hair Colour
The original vibrant, high colour semi-permanent alternative hair dye in 36 colours 

How to apply Directions

Simply follow these 5 easy steps

Pop on something old incase you get messy.

Shampoo the hair with a PH balanced shampoo (*Cough cough* - ours is great). Without boring you with the science, these shampoos help the hair achieve the best acid balance - which in turns helps Directions develop as well as it can.


Apply Directions with the aid of a tint brush.

Comb Directions into the hair until it becomes frothy, ensuring the hair you are wanting

to colour is entirely covered.

Your strand test results will determine your personal development time, but on average

we advise to leave Directions to develop for 15-30 minutes.

A plastic hair or shower cap will help retain some heat, helping the development.

Thoroughly rinse Directions out of the hair with warm water.

Ideally, do your rinsing away from the face and body (not in the shower)

- multi coloured skin was so last year.

Dry and style as usual and then of course take a picture and upload it to one of our competitions.

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